What this service is
Your brand is how customers, banks and partners see your business before they speak to you. Whether you are starting a company or giving an established one a fresh look, we help you build an identity that looks professional and feels consistent everywhere.
Branding is for new businesses that need a first identity. Re-branding is for businesses that have outgrown their old look, changed direction, merged, or want to stand out better. We work with you step by step and nothing is final until you approve it.
Because we are a finance firm, we also carry your brand into the documents your customers see most, such as invoices, quotations and statements, so your company image is strong at every point where money is discussed.
Final scope and fees are agreed in writing before work starts. Government licence name changes, if you also change your trade name, are a separate process that we can guide you through.
What's included
- Understanding your business, customers and market position
- Brand name and tagline support
- Logo design, with light and dark versions
- Colour palette and font selection
- Business documents in your branding, including tax invoices, quotations and statements of account
- Business cards, email signature and letterhead
- Social media profile images and banners
- A simple brand guideline so everyone uses your identity the same way
- Files in the formats you need for print and online use
How it works
Discover
We learn about your business, your customers and how you want to be seen.
Design
We prepare design options for your logo, colours and fonts.
Refine
You give feedback and we adjust until you are happy. Nothing is used until you approve it.
Roll out
We apply the brand to your documents and materials and hand over all final files with a brand guideline.
Common questions
What is the difference between branding and re-branding?
Branding is creating a first identity for a new business. Re-branding is refreshing or changing the identity of a business that already exists, for example a new logo, new colours or a new look across all your documents.
Will you design our logo?
Yes. We prepare logo options, take your feedback and finalise the one you choose. You receive the final files for print and online use.
Can you apply the new brand to our invoices and other documents?
Yes. We design professional branded formats for documents such as Tax Invoice, Quotation and Statement of Account, and can set them up in your accounting software.
Do we need to change our trade licence if we re-brand?
Only if you change the registered trade name. A new logo or new colours do not need a licence change. We can guide you if a name change is planned.
How long does it take?
It depends on how much you need. A logo and basic materials is usually quicker than a full re-brand across many documents. We give you a timeline before you commit.